Mission Statement

To create honest, luxurious, and effective products using nature’s
finest ingredients – empowering women, supporting ethical trade, and
nurturing skin and soul with every batch.

Our Story

Welcome to True to Nature

Hi, I’m Ayesha – a mum with a deep love for aromatherapy and a firm belief
in the power of nature. True to Nature began as a personal journey, born
out of my own struggle with sensitive skin and the frustration of
choosing between effective skincare and clean, honest ingredients.

I knew natural was the only way forward – but I wasn’t willing to
compromise. Not on results, not on luxurious textures, and definitely
not on ethical standards. So, I took the next step and formally studied
aromatherapy and natural skincare formulation, deepening my knowledge
and refining my craft.

That’s how True to Nature was born – a brand that blends the best of nature with
thoughtful, effective formulas. My dream is to grow True to Nature into a
trusted source for everyday essentials – from skincare to wellness to
household products – all lovingly made by us, using ingredients that are
truly, well… True to Nature.

Our Principles

At True to Nature, we’re guided by a simple promise: to create honest,
effective products using only the finest natural ingredients – many of
which are certified organic and ethically sourced. We’re a
woman-empowered business with a mission to uplift and create
opportunities for unemployed women in South Africa. Every ingredient we
use is carefully researched for its quality, sustainability, and
fair-trade background. Our products are handcrafted in small batches to
ensure exceptional care and attention to detail. We’re also committed to
reducing our environmental footprint and are continually improving our
packaging to be greener and more sustainable. Join us on this journey –
and be part of the True to Nature initiative.

Testimonials

  • Nasreen, Durban

    ⭐⭐⭐⭐⭐
    “I can’t tell you how amazing your massage oil is Alhamdulillah; I gave a bottle to my friend when she complained about how terrible her arthritis was becoming. She used it once and called to tell me that her pain was gone! Please can I order a few bottles to gift some of my aging family members”.

  • Shireen, hair and beauty bar cape town 

    ⭐⭐⭐⭐⭐
    I am thoroughly impressed with True to Natures A+Hair and scalp oil. After using the product. I immediately noticed a strengthening and nourishing effect on my hair. My hair is now noticeably shiner and I have substantially less hair loss. I am a hair stylist by profession and I can’t stop recommending your product.”

  • Fiona, Westville Durban

    ⭐⭐⭐⭐⭐
    “I purchased this castor oil for my dad at your recent pop up in Orient. He’s had been suffering with a stye in his eye for the past 15 years. I started using the oil and within 2 months of use at night before bedtime, the stye has completely disappeared. I would definitely recommend True to Nature Organic castor oil.”

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WHY CHOOSE US...

We harness nature’s power to heal, rejuvenate, and transform. Our products promote a lifestyle of wellness, not just solutions.

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Unlock Radiant Hair with

A+Hair & Scalp Oil

Nourish and strengthen with Moroccan Argan & Jamaican Black Castor Oil. This organic blend restores shine, repairs damage, and rejuvenates from root to tip. Experience the luxury of nature with True to Nature.

TOUCH HERE

Soothe. Relax. Recharge.

Step into Relief with Magnesium Foot Soak

Relieve tired feet with True to Nature's Organic Magnesium Foot Soak. Made with pure Himalayan salts, it soothes discomfort, eases stress, and restores well-being. Step into relaxation and let the day melt away.

INDULGE ME

Indulge in Pure Tranquility

Aromatherapy Massage Oil.

Experience the soothing embrace of True to Nature’s Organic Aromatherapy Massage Oil. Made with the finest organic ingredients, it melts away tension and revitalizes your spirit. Just a few drops deliver a spa-like experience, restoring balance to your skin and senses. Elevate your self-care—order now and redefine relaxation.

EMBRACE HARMONY